New Apple Watch - B2C
Apple Watch
The ultimate device for a healthy life. Explore the lineup.
Get to know Apple Watch
Thinstant classic.
Jet Black.Hi, gloss.
For the first time, Apple Watch comes in an eye-catching Jet Black aluminum. The case is polished until it’s extremely reflective. It then goes through a 30-step anodization process to create a deep, glossy black that’s truly striking. The result is a timeless, sophisticated look.
Titanium. Polished to perfection.
In another exciting first, you can choose from three polished titanium finishes that are as beautiful as they are tough. They’re made of aerospace-grade titanium that’s polished to a mirror-like shine. With titanium’s remarkable strength-to-weight ratio, Series 10 weighs almost 20% less than Series 9 in stainless steel while still being extremely durable.
Health insights for days. And nights.
From sleep tracking to heart health notifications and much more, the advanced sensors in Series 10 help you better understand your health.
Listen to your heart.
With the ECG app, Apple Watch Series 10 is capable of generating an ECG similar to a single‑lead electrocardiogram.6 And with the Heart Rate app, you can get notifications for high and low heart rate as well as an irregular rhythm
Get the highlights.
The thinnest Apple Watch ever, with our biggest display.
Get invaluable health insights, including new sleep apnea notifications coming this month.
New depth and water temperature sensors for your aquatic adventures.
Fastest-charging Apple Watch ever.3 80% battery in 30 minutes.
New ways to fine-tune your fitness experience, like customizing Activity rings to match your lifestyle.
Go all out on insights. Training load provides helpful insights to make it easier for you to see the impact your workouts have on your body over time. So it’s easier to plan when to push, and when to recover — especially important when you’re training for a big event.
When you’re limited by what you can bring, the right tools are essential. With Apple Watch Ultra 2 at your side, you have everything you need for every situation you face. With a powerful compass, offline maps, and route creation, now you’ve got the backcountry on the back of your wrist.
Designed to make a difference.
What matters to you matters to Apple, too. From using more recycled materials that minimize environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make Apple Watch accessible to all.
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